Hi hi! I’m Dawn Marie Peterson, also known as “The Net Worth Whisperer,” and I’m thrilled to invite you on this magic carpet ride to big, bodacious, beautiful, bountiful lives and businesses.

Over the past 20+ years, I’ve worn a lot of hats: tech consultant at Fortune 500 firms, strategic business advisor, program manager, digital marketer, UX designer, Agile coach, and yes… financial wizard, crystal/Reiki practitioner. Essentially, I’m here to fuse all those skills into one high-voltage, magical-as-hell experience that helps women def*ck their finances, step fully into their power, and create whatever they dream of.

---

But let’s be real: no life story worth sharing comes without a few plot twists. Mine started taking shape in 2017, after I earned my Finance degree at Portland State University and tackled $565,000 in debt – an amount that felt overwhelming at first but taught me the profound power of strategy, discipline, and faith in my own resilience.

Fast-forward a few years, and I found myself at another crossroads: an amicable divorce in 2022. We split assets, and once again, I started fresh. I used the very methods I now teach my clients to rebuild my own net worth to over $1 million by 2024 – proof that no matter how many times life hands us a reset button, we can come back bolder, wealthier, and more aligned than ever.

---

Throughout all this, I felt called to share what I’d learned — how to blend the practical with the energetic, the strategic with the spiritual. I’m a perpetual student and have studied under incredible mentors like Amanda Frances, Melanie Ann Layer, Jaclyn Shaw, Gabby Bernstein, and Marie Forleo among others, absorbing the best of money mindset, entrepreneurship, feminine energetics, and spiritual alignment.

My vision is to guide women toward a deep love affair with their finances — where managing money feels empowering instead of draining, exciting instead of stressful. That means not only getting money systems in order, but also stepping into a mindset that invites the bigger POTENTIAL.

---

The result? My signature Desire-Based Budgeting framework which weaves together practical money management and energetic calibration. Desires come first. Not last on the list.

It’s also about untangling the sticky money stuff, neutralizing old triggers, and focusing on what truly matters, so my clients can create a legacy of wealth that transcends the trivial.

Because once we clear the money blocks, I’ve seen people go from stuck to unstoppable — buying the dream home (and affording it!), launching the passion project, leveling up in business, or simply moving from “never enough” to unshakeable confidence REGARDLESS.

---

This isn’t your typical coaching experience. For years, I’ve honed my skills in the tech and digital space — managing complex projects, leading global marketing implementations for big brands, and mastering smooth project management. Now, I’ve shaped that background into Luminary Lux, a discrete, boutique, counter-culture consultancy that supports women who do unspeakably awesome things with their time and money.

My clients don’t just talk about their dreams; they live them—and they want a hands-on, visionary guide to make it all happen. My clients get real partnership, real accountability, and real momentum.

---

So, whether you’re an entrepreneur, a corporate goddess, or simply craving more freedom in how you show up — and the net worth to back it up — I’m here to help architect your next-level life.

Together, we’ll ditch the shame, guilt, and outdated beliefs around money, replacing them with calibrated, confident cash flow, an expansive net worth, and bold, expansive living you’ve been yearning for. Because I genuinely believe we are women who can do unspeakably amazing things with our time and money — and the results are flat-out remarkable.

Buckle up, because this ride is about to get magical. It’s time to step into your financial power and co-create the kind of future you can’t help but fall head over heels for. Let’s do this, together.